What is A SMERFE Sales Manager?
The Definition of a SMERFE Sales
What is the definition of a SMERFE sales manager?
Well to understand what a SMERFE sales manager is we must first
know what the letters stand for.
S = Social
M = Military
E = Education
R = Religious
F = Fraternal
E = Entertainment
Some basic examples of SMERFE Clientele that I would categorize
Social - Family Reunions, Wedding Groups, Traveling Sports
Military - Reunions, Programs, FEMA, Government
Education - Events, Conventions, non profit, seminars, student
tour and travel
Religious - Conventions, Meetings, prayer groups
Fraternal - Schools, Colleges, Universities, Fraternities
Entertainment - Entertainment Groups, Tour & Travel
SMERFE Sales Managers need Personality.
A SMERFE Sales Manager must be friendly, caring and dramatic.
They are creative, fun and get along with everybody. They must
be very patient and more forgiving than any other position.
They are much different from a Corporate Transient or Corporate
Group Sales Manager.
To be a good SMERFE sales manager you have to develop a rapport
with your clients. Get to know them, and find out what their
needs are now and in the future. Always make them your first
priority. Make them feel at home in your hotel.
Set up appointments with other Group Sales Managers, ask to
meet with them and ask them to refer you to their inquiries and
clients. It doesn't always work, but if you don't ask, you will
Always introduce yourself as the Group Sales Manager. Ask if it
would it be beneficial to both of you to begin a referral
program. Who is going to say no? Your titles are the same
making you equal in status, and any referrals you ultimately
receive can only mean more business for your hotel.
Knowing what being a SMERFE sales manager means is your first
step to making your hotel stand out above the rest.
Amber Lee is currently working as a Group or SMERFE Sales
Manager at a big city airport hotel. See more of Ambers Hotel
Sales Managers Tips and Helpful Hints on her website at
[http://www.screaminsalesmanager.com]The Screamin Sales Manager
Don't forget to leave a comment and say hello. :)
Article Source: http://EzineArticles.com/?expert=Amber_Lee
A SMERFE sales manager is a very important part of any hotel
operation. Selling rooms in blocks of 10 or more can really
improve your hotels bottom line.
Amber Lee is currently working as a Group or SMERFE
Sales Manager at a big city airport hotel. See more
of Ambers Hotel Sales Managers Tips and Helpful
Hints on her website at
Sales Manager Don't forget to leave a comment and
say hello. :)